We're not one to dwell on the past, but a little reminiscing is always fun, even with strangers like yourself. So go on, let's take a little stroll down the memory lane of our past works.

Past RIOTs

Ben & Jerry’s Chunkadelic X’mas

Brief Turn the Christmas season into a chunkadelic one filled with both Ben & Jerry’s ice cream and cheer.

Idea Give Singaporeans an exclusive Ben & Jerry’s iPhone 4 Jacket to scream about for every 4 pint lids they brought in for exchange, topped with 12 very sweet bicycles for 12 lucky fans!

It was no ordinary Christmas exchange, for we had SWIRLicious mystery bags left around town, a vintage Volkswagen Beetle grazing around the island to spread the news, and our Chunk Crew turning heads on ground.		 Results 4650 of our iPhone 4 Jackets gave out warm chunkadelic hugs over Christmas! A 93% redemption rate, on top of significant increases in Facebook interaction and Twitter followers.

L’Oreal Paris StudioLine

Brief To showcase L’Oreal Paris StudioLine’s range of products, and to make it relevant to its target audience once again.

Idea What if the world is a battleground between the Slicks and the Streets

For L’Oreal, it doesn’t matter, for their range of StudioLine products will still be able to service your hair whether you’re the meticulously groomed Slick, or the casual, anything-goes Street.

The two groups took to the streets to gather votes, which culminated in a dance battle in the heart of Orchard Road.		 Results Campaign saw more than 800 physical votes gathered over 2 weekends, and 1400 online votes gathered in 2 weeks.

Sale of StudioLine products also increased 14% during campaign period.

L’Oreal 1 Minute Magic

Brief To rejuvenate the L’Oreal Paris Cosmetics brand to office ladies by demonstrating the product’s prowess.

Idea What if looking good takes just a minute? The campaign’s first phase saw a 1 minute magic makeover at selected Watsons and Guardian stores, the perfect magical perk-me-up during lunchtime breaks.

And what if we brought the make-up classes to you instead? This was the basis behind Phase 2, with the L’Oreal make-up workshops invading the offices.		 Results Phase 1 saw a total of 664 ladies participating, which proved to be so successful that the client decided to re-run the 1 Minute Magic for another month.

Phase 2 of Office Invasion was an even greater success as it saw the participation of 72 companies, which resulted in a 2 months extension.

Ben & Jerry’s Clusterfluff Launch

Brief Launch Ben & Jerry’s latest flavor, Clusterfluff, in a unique and interactive way.

Idea How can we launch a flavor when the ingredients have gone missing? With the help of our fans, of course.

Pre-Launch We developed a Facebook game to rally fans to help find the 3 missing ingredients. Launch We decaled up a Volkswagen camper van, filled it up with lots of ice cream, and launched a Facebook app, which got Singapore to dictate where the free Clusterfluff scoops went!
Results The launch was a mooosive success, with a 912% increase in Facebook likes, 1490% increase in interaction, and lots of euphoric taste buds.

Operation Switch to Breeze Liquids Challenge

Brief Encourage consumers to switch from Powder detergents to Breeze Liquid Detergents by communicating the benefits of Breeze Liquids.

Idea Our target audience is best convinced with real results, so we travelled around Singapore to give a live demonstration, proving that Breeze Liquids is superior to Powders of other brands. Results Breeze won the challenge every time, with 287 live demonstrations conducted in 115 locations, and a total of 8,964 samples given away.

Co-Conspirators

What does RIOT do?

RIOT is a creative agency that showcases a brand or product experience via activation. We influence behaviours to change attitudes, converting shoppers to consumers and consumers to evangelists.

 

 

 

With activation as our core weapon, supplemented by an army of diverse mediums, and propelled to life by an integrated idea, we help brands riot.
A Sampling of our Services:
• Above-the-Line
• Below-the-Line
• Out-of-Home
• Digital

• On Ground Engagement
• Experiential
• Guerilla
• Social Media

The Supervillains

RIOT is a motley crew of individuals led by 3 supervillains, unmasked here for the scrutiny of all.

Leon Lai Lam Nasril José Kasijo
Leon is Head of Account Servicing. He was last seen in Ogilvy RedCard and strongly believes in creating exceptional work. Lam heads up the Creative Team. Previously from Batey, he has worked on Audi, Metro, and Qatar Airways. A very dodgy Art Director guy. José is General Manager of the agency. He keeps the purse strings tightly closed and ensures things get done on time.

Let's RIOT

Love letters & hate mail are both welcome. Bonus points if you make us laugh!